Re-Launching an Innovative Social Network for City Dwellers

Designing a subscription-based social discovery network that would enable people to meet new groups of friends locally and enjoy their city's social scene.

Challenge

Allowing users to find peers in their vicinity to plan offline social activities together.
Inclusion of location services, search capabilities and multiple categories of activities.
Creating a competitive and engaging app, which would fill a niche on the UK market.

Process

As part of the app development team, Netguru supported the re-launch of CitiSocializer. We set up the development processes, including code reviews and continuous integration.

Construction of the API and the frontend application with Backbone.js and multiple set-ups.
Google Maps integration.
Enabling users to match their interests and local events within a stylish and streamlined app.

Results

The project became a successful social network, providing users with a place to connect with new people through shared interests and events.

An Online2Offline app, which supports interactions between users based on their location.
The project was featured on The Next Web.
The app has over 250,000 users across the UK. Recently, it expanded to the US market.