Boosting Subscriber Engagement With Mobile App MVP
Netguru came together with a nonprofit magazine to develop a dedicated iOS and Android mobile app as a pro bono project.
Here’s how Netguru helped a media project get its stories across and gain subscriber loyalty.
Client
"Pismo. Magazyn opinii" is a unique Polish pro bono media project run by the Pismo Foundation since 2018. With a mission to shape current and future leaders of social, political, and cultural life, the magazine aims to be a role model for independent journalism working for the public purpose.
Background
Netguru is one of the founding partners of Tech To The Rescue (TTTR), an organization that connects NGOs with tech companies to tackle pressing social issues. The Pismo Foundation reached out to TTTR for pro bono support and Netguru jumped right in.
Challenge
The foundation wanted to:
- Attract new subscribers
- Increase subscriber engagement
- Reduce churn among subscribers
Solution
The best way to build loyalty and boost engagement is through a dedicated mobile app. Netguru was asked to deliver an intuitive, lightweight application for both iOS and Android users.
The app would let the magazine subscribers:
- read and listen to the articles
- explore and enjoy podcast originals
- discover exclusive, subscriber-only content
Collaboration
We provided end-to-end digital product services across:
- project management
- business requirements clarification and prioritization
- UX design
- cross-platfrom mobile development
- solution and user testing
- MVP launch
- incremental improvements in line with user feedback
- support, maintenance, and strategic advisory
Our tech choices included Kotlin Multiplatform for smooth and speedy cross-platform development and SwiftUI for iOS interfaces.
"Cooperation with Netguru was a really great experience and it definitely exceeded my expectations. They were able to translate our requirements into a high-quality product whilst maintaining clear and respectful communications and sharing our values," – Marcin Lipiec, Subscription Specialist at Pismo Foundation.
Results
The client received a high-quality end product that performs seamlessly across iOS and Android. Ahead of schedule.
- The app instantly received very positive feedback from the readers.
- The product enjoys a 4.5 rating on App Store.
- In the first month after launch, 30% of the magazine’s subscribers downloaded the app.
- 30% of subscribers use the app on a regular basis.
- Users spend 19 minutes in the app, on average, which is almost four times more compared to the desktop version.
