77% Increase in Page Speed for a WordPress Meal Delivery App

Customer-facing web app in need of enhancement

We helped them redesign and optimize a meal-ordering web app based on the WordPress CMS. As a crucial element of the Powermeals business, this web app is the main place where customers explore the offering and manage their orders.

Before Netguru had entered the project, the app was a working MVP that required bug fixing, optimization, and new features.

Detecting issues and tuning up a WordPress web app

Powermeals needed a reliable tech partner to make a positive business impact by focusing on the most critical areas for improvement.

In order to meet the client’s expectations, we undertook the following steps:

• Performed a user experience audit and synthesized the findings into a report
• Prepared new designs for various sections of the application based on findings from the audit
• Implemented the new designs along with new meal plan subscriptions
• Introduced new functionalities, including a back office option to block deliveries on holidays and refer-a-friend functionality
• Improved meal filtering options to be more robust, including tags to filter products based on allergies and dietary restrictions
• Refined troubleshooting by adding an anomaly-flagging script with automated email notifications

To fulfill the needs of the project, we organized a team to take technical ownership of the project and execute delivery, consisting of:

• Project Manager
• Senior QA Engineer
• WordPress Developers
• UX Designer
• Product Designer

Additionally, we created a business and growth roadmap with support from our innovation consultants.