Introducing a Full-Scale Development Infrastructure for a Retention Grid
System for retention marketing made easy
Challenge
- Maintaining fast growth.
- New features needed to be developed frequently without losing quality.
- The ability to scale up or down fast was crucial.
Process
Retention Grid partnered with Netguru, trusting that our best practices would ensure top development speed and predictability.
- Netguru took up the task of introducing a full-scale development infrastructure.
- Fast iterations and deployments for quick feature delivery.
- A full project team, with a project manager and quality assurance specialist.
Results
Retention Grid serves more than 9,000 e-commerce businesses in 59 countries. These businesses manage over 20 million consumers in 187 countries.
- A mature, component-rich product: smart filters, A/B testing, multiple integrations and APIs served.
- Featured in key media by top e-commerce marketing experts.
- Funding for the project was secured.
Numbers
- 9467 number of customers
- 187 number of countries
- 3 years
- $174M revenue created