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Product management is an art and science between engineering, customer and market insights, and creativity in finding the right solution for the problem at hand.
Whether you let the engineering side prevail, the creative side win over, or you don’t understand the perspective of your customers, you’ll miss out on the special things that happen when these things coexist in balance.
How do you find compromise?
Well, the one key missing element that still contributes to a lot of product failures is not understanding the needs of the customers of your product or service.
When you have a clear problem to solve, building the right solution is relatively straightforward, and engineering comes together with creativity in a unified, impactful effort.
So remember, if you’re struggling to make decisions and envision a clear path forward, it might be time to get some outside perspective from your (potential) customers!