Strengthen your brand with illustration services

Illustrations are super communicators, they are showing instead of telling

Digital product users often meet with complex and abstract concepts that could be hard to understand. They may need to read a couple of sentences above the action button, check the data, swipe the onboarding back and forth and with all this context try to understand what does the product want from me on this particular screen?

They can feel confused, frustrated and disconnected if there are no proper visuals to guide them. And that’s actually a perfect scenario for adding illustrations.

Illustrations are super communicators, they are showing instead of telling, and we all know how much faster we process visuals compared to text. But it's not only about speed.

Besides elevating the product experience illustrations are capable of so much more

Illustrations are powerful tools that can be used to help tell stories, convey ideas, and enhance brand communication

Brand recognition. In a digital market visibility is key and high brand awareness is the first step to user acquisition.
Building trust and connection. We always try to find something human in technology, we want to connect with it and see their face. There’s no better tool for it than illustrations
Emotional gratification. Celebrating a win or a milestone is always adding a pleasurable note to the experience and makes us use the product on a daily basis
Visual metaphors. Visual metaphors are something unique that illustrations are capable of. The message becomes catchy and very easy to remember
Improved readability. Illustrations are great for breaking the text walls and being added to complex dashboards with lots of data
Friendly and more human experience. We shouldn't underestimate the power of eye pleasing images inside the product. They give us the aesthetic satisfaction and improve the experience
Guiding and focus attention. Emphasize the feature and guide the user through visual stories that are easy and faster to understand instead of reading pages of text
Explaining complex processes. Some products are having complex technology behind it, but it shouldn't make it complex for the user to understand

Illustrators are experts in storytelling and visual problem solving with your business goals in mind

Illustrations help to understand messages faster and clearer, make the user feel safe and comfortable, understand the values of product features better, communicate direct message and celebrate a win, or simply love the aesthetical side of their presence.

Illustration Services

Product design strives to deliver beautiful and usable products that solve user problems and help you achieve your business goals.

App Illustrations. Illustrations include the ones used directly in the app in order to guide, explain or focus attention. Beside having the above purposes, illustrations also have an emotional and aesthetical impact we shouldn't forget about.
Web Illustrations. Website illustrations include Hero and Spot types. Illustrations that don’t fit into these descriptions can also have a place on the page, as projects can go out of these standard categories.
Libraries and Illustration Systems. Libraries are awesome tools in case of creating a big volume of illustrations in house by the clients team (design or marketing) and for maintaining consistency.
Illustration Guidelines. Illustration Guidelines include the rules of the company's illustration style. From the general principles and approach to details such as how to build a character or how to use the colors and perspective properly.
Art Direction & Style Exploration. Development of unique style for a brand. The service is focused on deep experimentation and exploration of the possible visual solutions represented by illustrations. The process includes creation of the moodboards, style swatches and examples of compositions. Short brand guidelines are included.
Animated Illustrations. Adding a hint of life to illustrations leveling up the experience game for the viewer. We can capture attention, tell a story, explain the message and improve the emotional connection even better with moving illustrations.

Illustration process

Research.
Exploration & Moodboards.
Sketches.
Refinement.

01.Research

We want to understand the goal of the project and how the illustrations can add business value to your product.

Illustrations help to understand messages faster and clearer, make the user feel safe and comfortable, understand the values of product features better, communicate direct messages and celebrate a win, or simply love the aesthetical side of their presence.

This stage includes revision of materials received from your side (such as a brand book or any visual guidelines). As well as getting familiar with the market solutions A and competitors.

02.Exploration & Moodboards

During this phase we explore a range of styles that can match your product and experiment with the style direction.

The result of this phase could be a test composition with the future style that would be applied to all the following illustrations.

03. Sketches

After the exploration, the project team will prepare the base for future illustrations - sketches. This is an important step in the process as it allows the team to visualize the end goal.

Refinement is the final stage of the process.

After the sketches are approved, the team will start the process of creating illustrations in the approved direction, we will build final contours and shapes, choose colors and add shadows.

Case studies

To keep the assets in order and allow for quick browsing and creation of the new illustration compositions we chose to use Figma software.

Illustration library, guidelines, and app illustrations for a money savings app

Truebill approached us with a request for a unified system of illustrations for their internal use, to use in their app/website, and for social media posts. We proposed a solution that is versatile and easy to use. This is the story of the development of their illustration library.

To keep the assets in order and allow for quick browsing and the creation of new illustration compositions we chose to use Figma software.

Read Case Study

The Makers Planet - brand identity and illustrations

Planeta Kreatorów (The Makers Planet) is an organization and fund that teaches children the aspects of sustainability through playful workshops.

The whole visual language is inspired by paper-cutting techniques. Irregular shapes that come out of it express the brand's DIY character, and "fresh out of a tube"-like colors manifest its playful, creative energy.

Read Case Study

The makers planet illustrations mobile mockups

Tech to the Rescue - visual system of icons and illustrations

Tech To The Rescue is a foundation that matches tech companies and non-governmental organizations worldwide to implement digital solutions and scale up their initiatives. We were part of the process in which we helped create a visual system to connect technology companies and non-profit organizations and facilitate their cooperation within projects.

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Harmonya - elegant shapes with a rich color palette

Harmonya is a startup in the consumer retail industry.

Their platform provides brands and retailers with a new data language to analyze and leverage consumer behavior trends.

They are helping brands and retailers move at the speed of consumers and commerce, providing a suite of applications for manufacturers and retailers, leveraging product data, machine learning, and Al to generate insights into consumer behaviors and product trends that are not represented in the currently available tools.

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Bonzei app illustrations - unique visual metaphors

Bonzei encourages users to improve different aspects of their life.

The app uses tools and techniques to promote physical, emotional, and spiritual growth which is extremely important in these extraordinary times.

Created predominantly to give a unique tone to Bonzei's conversation with users. The bonsai tree is one of the core visual elements of the app's landscape and a metaphor for the user's progress along the journey.

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Summa Soft - virtual office 3D visualizations

Summa Soft by Aurea is an online office for distributed teams, where people collaborate, meet, and share resources. No matter where the team members might be. In the office, in a coworking space, or in the living room - using the online space enhances productivity and supports teams that operate in a hybrid work setting.

Read the Case Study

Frequently asked questions about illustration services

Find out answers to these common concerns.

Why should you use external illustrators?

External illustrators offer a wealth of specific graphic design experience you may not get internally. They also provide a valuable outside opinion that can shape an illustration project beyond what you first imagined. Professional illustrators have varied skills, from custom and character illustrations to animations. By collaborating with talented illustrators from an external company like Netguru, you can:

Draw users’ attention
Navigate customers in the right direction
Give your product a breath of fresh air
Build trust and connection
Break text walls and improve readability
Offer a friendly experience
Make your product memorable
Guide and focus on consumers
Explain complicated processes with ease (and fun)
Build your brand and make it instantly recognizable

These positives can help you increase your customer base, generate loyalty, and increase sales and revenue.

Where can I find good illustrators?

Look no further than Netguru. Our experienced team has worked on illustration projects across many industries: education, government, real estate, social media, transport, e-commerce, and more.

Through illustrations (what we like to call “super communicators”), our designers help your product attract attention, convey a message, and persuade prospective customers. Our clients often partner with us for years across many projects. Why? We build trust and work to your specific requirements.

What is the purpose of using illustrations?

Quality and professional illustration design – custom illustrations, apps, or web illustrations – make complex and abstract concepts easy to understand. High-quality illustrations build a connection with customers by showing instead of telling.

They also add personality, help you build your brand’s image, and act as a visual anchor. Illustrations aren’t just an adornment: well-crafted visuals created by talented illustrators can significantly impact your revenue.

What makes a good illustration design?

There are some general guidelines to refer to, but ultimately, it’s a collaborative process between you and the experienced illustrators you partner with. For example, if you’re using animation, there are 12 principles to keep in mind (anticipation, staging…). If you’re using color, consider what message you want to convey.

For instance, green is relaxing to the eye and associated with nature, safety, and the environment. The shapes and orientation of lines you use also influence perceptions.

What are business illustrations?

Companies, enterprises, and startups all use business illustrations. Why? They bring attention to their product. They act as a visual representation by drawing attention, focusing on customers, and explaining information quickly.

Organizations around the world across a host of industries use our high-quality illustration services to make products more aesthetic, eye-catching, and user-friendly. Ultimately, business illustrations act as a powerful tool that can boost the performance of products.

What illustration services do we offer?

Considering 80% of the population are visualizers, that indicates the majority of people (and your customers) learn, remember, and, very often, make purchasing decisions by looking at an item or a product. Based on that reasoning, whatever you’re selling needs a strong visual presence.

Why? To draw consumers’ attention, engage them, and explain complex info quickly. Our experienced team has worked with clients across many industries, from technology and media to healthcare and finance – we’re on hand to help you with your illustration design project. Our talented illustrators will work with you on your specific requirements, bringing your vision to life. Our creative services span a range of illustration services:

Customized illustrations
App illustrations
Web illustrations
Character illustrations
Animated illustrations

We also offer additional creative services that help you develop and finesse your style, including:

Illustration guidelines
Library systems
Art direction
Style exploration

Our high-quality illustration services help you show instead of telling, build a connection with people, and lay the foundations for a long-term relationship with your customers. Our purposeful, well-considered, and professional illustrations foster brand recognition, generate trust, and offer a human experience. In short, illustrations are a powerful tool for your business that can impact your revenue.