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Move Forward with Product Strategy Consulting

Shape products your customer will not want to live without.
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Netguru: speed up development.

Transforming fresh ideas into sustainable value

Behind every successful product there's always a great strategy. Here is how we help our clients create theirs:
  • Product validation. We will help you validate the unknowns such as: the actual demand for your product, whether the problem you want to solve is essential for your users or if they will choose you over your competition.
  • Great user experience. Intuitive UX and UI are critical components of revenue generation, ensuring users' satisfaction and retention. We will bring clarity to your product by designing attractive solutions for your users.
  • Comprehensive roadmap. First, we will help with establishing a compelling vision. Next, we'll plan and propose the roadmap to achieve it, mindful of possible shifts in market and customer needs, as well as other risks.

Why seek support with product strategy?

Businesses that we’ve worked with have been able to lead with purpose, delight customers with value, and boost competitiveness through market insight. We helped implement strategies for:

In our clients' words

We came together with Shine, a leading well-being mobile app, to support product strategy, UI/UX design, and software development. The app was voted 'App Store Best of 2020.'

  • I've really appreciated the flexibility and breadth of experience we've been able to tap from the Netguru team.
    Jonathan Uy

    Jonathan Uy

    CTO at Shine

First-in-the-world concept store for Volkswagen

Volkswagen's ambition was to build a first-in-the-world boutique, a place where customers would be compelled by a combination of coziness and luxury. Netguru provided consulting services to design a customer service process.

We analyzed the automotive sales funnel and deconstructed it to see its fundamental parts. Our team worked on Volkswagen Home doing research, review, and 3-day workshops with the client.

Read case study
Volkswagen Home Concept Store.

Boosting subscriber engagement with mobile app MVP

We collaborated with the Pismo Foundation to develop a mobile app for their independent journalism project. The scope of the project included product consulting, UX/UI design, mobile development, and quality assurance.

The app received a 4.5 rating on the App Store, with 30% of subscribers downloading and regularly using it, spending an average of 19 minutes per session.
Read case study
PISMO case study app.

Top challenges we solve

  • Demand uncertainty. For Fundid, we verified market demand for their MVP.
  • Low conversion rates. For Otodom, we increased email conversion by 21%.
  • Slow time to value in R&D. For Merck, we prototyped an AI PoC in 5 weeks.

Why Netguru?

  • 15+

    Years on market

  • 400+

    People on board

  • 2500+

    Projects delivered

  • 73

    Our current NPS score

Our work was featured on

See more case studies

Check how we delivered tangible gains for clients across industries.

Product strategy consulting: Shape the future of your business

A well-crafted product strategy is the cornerstone of success. At Netguru, our product strategy consulting services help you transform fresh ideas into sustainable value, ensuring your products not only meet but exceed customer expectations. We work with you to validate your concepts, create exceptional user experiences, and develop comprehensive roadmaps that guide your product's evolution.

What exactly is product strategy consulting?

Product strategy consulting is a comprehensive service that helps businesses:

  1. Define clear product goals aligned with business objectives
  2. Identify and understand target customers and their needs
  3. Analyze market trends and competitive landscapes
  4. Develop unique value propositions
  5. Create roadmaps for product development and launch
  6. Establish metrics for measuring product success

Our experienced consultants guide you through each step, ensuring your product strategy is robust, adaptable, and poised for success.

How can product strategy consulting benefit my business?

Product strategy consulting offers numerous advantages:

  1. Reduced Risk: Validate ideas before significant investment
  2. Faster Time-to-Market: Streamline development with clear direction
  3. Enhanced User Satisfaction: Align products with customer needs
  4. Competitive Edge: Differentiate your offerings in the market
  5. Efficient Resource Allocation: Focus on high-impact features and initiatives
  6. Long-term Vision: Create a sustainable plan for product growth and evolution

By leveraging our expertise, you can avoid common pitfalls and position your product for long-term success.

What does the product strategy consulting process look like at Netguru?

Our product strategy consulting process is thorough and collaborative:

  1. Discovery: We conduct in-depth research on your market, customers, and competitors
  2. Product Validation: We help validate your concept through user testing and market analysis
  3. User Experience Design: We create intuitive and engaging user experiences
  4. Roadmap Development: We craft a comprehensive product roadmap
  5. Strategy Presentation: We present our findings and recommendations
  6. Implementation Support: We assist in executing the strategy and measuring results

Throughout the process, we maintain open communication and adapt our approach based on new insights and feedback.

How do you ensure the product strategy aligns with our business goals?

We take a holistic approach to align product strategy with your business objectives:

  1. In-depth Business Analysis: We thoroughly understand your business model and goals
  2. Stakeholder Interviews: We gather insights from key stakeholders across your organization
  3. Market Positioning: We help position your product to support overall business strategy
  4. KPI Alignment: We ensure product metrics support broader business KPIs
  5. Scalability Planning: We consider future business growth in our product strategy
  6. Regular Reviews: We conduct periodic strategy reviews to ensure ongoing alignment

This approach ensures that your product strategy not only delivers a great product but also drives your business forward.

Can you help with an existing product as well as new concepts?

Absolutely. Our product strategy consulting services cater to both new and existing products:

  1. New Products: We help validate concepts and create launch strategies
  2. Existing Products: We analyze performance and recommend optimization strategies
  3. Product Pivots: We assist in redefining product direction for changing markets
  4. Feature Prioritization: We help prioritize new features for maximum impact
  5. Market Expansion: We develop strategies for entering new markets or segments
  6. Product Portfolio Management: We optimize your entire product lineup

Whether you're starting from scratch or looking to revitalize an existing offering, we can help craft a winning strategy.

How do you measure the success of your product strategy consulting?

We use a variety of metrics to gauge the success of our product strategy consulting:

  1. User Adoption Rates: Tracking how quickly and widely users embrace the product
  2. Customer Satisfaction Scores: Measuring user happiness and loyalty
  3. Revenue Growth: Monitoring increases in product-related revenue
  4. Market Share: Assessing gains in market position
  5. Development Efficiency: Evaluating improvements in development speed and quality
  6. Return on Investment: Calculating the overall ROI of the product strategy

We work with you to define key success metrics at the outset and continuously monitor and report on these throughout the engagement.

By partnering with Netguru for product strategy consulting, you're setting the stage for products that not only meet current market demands but are also positioned for future growth and success.

Get in touch with our expert

Let's see how we can help you accelerate time-to-market.