Boosting Engagement with AI: Personalized Marketing Emails & Promotions

The analysis of vast amounts of customer data by AI can uncover information about customer preferences, buying behavior, and purchase patterns. This information can then be utilized to create marketing campaigns that are both personalized and relevant.

AI in email marketing can involve a variety of techniques, such as predictive modeling, machine learning, natural language processing, and sentiment analysis. These techniques can be used to automate the creation of personalized content and messaging, identify the most effective way for reaching different customer segments, and optimize the timing and delivery of email marketing campaigns.

A global survey of marketers conducted in February 2022 revealed that 32 percent of participants were using AI in conjunction with marketing automation for paid advertising, as well as for customizing email messages and promotions. For product and content recommendations and the customization of email subject lines, 22 percent of respondents combined AI with marketing automation.

Image source: Leading areas in which marketers combined artificial intelligence (AI) with marketing automation worldwide as of February 2022

Let’s examine in detail how AI progress is employed in targeted emails and promotional materials.

Data analysis

AI can be extremely helpful in analyzing data for email marketing and promotional materials. Here are a few ways AI can assist:

Personalization

Artificial intelligence can analyze customer data to create personalized emails and promotional materials based on individual preferences, demographics, website behavior, and purchase history. This can increase engagement and conversions. By leveraging AI tools and in particular natural language generation, businesses can create more relevant emails that increase customer engagement and drive conversions.

For example, for a customer who has previously purchased sports shoes in an online sport shop, the retailer can suggest new sports shoe styles from the new line. For a customer who has previously browsed running shoes, the retailer can suggest new athletic shoe styles from the new line.

Segmentation

Artificial intelligence can continuously monitor and optimize segmentation by analyzing customer behavior and adjusting segmentation criteria as needed. For example, if a customer's behavior changes and they start showing interest in different product categories, AI tools can automatically adjust their segment to ensure they receive more relevant emails and promotional materials.

A retailer of pet supplies wants to improve their customer segmentation for their email marketing campaigns. They use AI to analyze customer data, including past purchases, website behavior, and demographic information, to identify patterns and behaviors that can be used to segment customers into different groups.

AI identifies that some customers have purchased food and supplies for cats, while others have purchased food and supplies for dogs. Using this information, the retailer can segment their customer base into two different groups: cat owners and dog owners. The retailer then uses AI marketing tools to create targeted email campaigns for each segment.

Suppose that a clothing retailer struggling with low engagement and conversion rates from their email marketing campaign turned to Jasper, an AI tool, for assistance. Jasper analyzed customer data and identified two crucial segments: frequent top buyers and frequent bottom buyers. Using this information, Jasper created personalized messages for each segment, highlighting promotions and new items relevant to their previous purchases.

Over time, AI continues to analyze customer behavior and adjust segmentation criteria as needed. For example, if a customer who previously purchased cat food suddenly starts purchasing dog food, AI can automatically adjust their segment to ensure they receive more relevant emails and promotional materials.

Predictive analytics

Predictive analytics to forecast customer behavior can help businesses optimize their email and promotional material campaigns and make data-driven decisions that lead to better email marketing strategies.

To illustrate, if a customer is predicted to make a purchase soon, AI can send a follow-up email with a promotion to encourage the purchase.

Predicting where customers are in their customer lifecycle and adjusting email campaigns accordingly. For example, if a customer is predicted to be at risk of churn, AI-powered tools can send a retention campaign to encourage them to stay engaged.

Sentiment analysis

AI powered technology can analyze customer sentiment and feedback, allowing businesses to identify areas for improvement and respond to customer needs.

Sentiment analysis in email marketing can be used to analyze customer feedback and sentiment and optimize campaigns in several ways:

• Monitoring customer sentiment: Analyzing customer feedback, such as reviews and social media posts. This information can then be used to identify potential issues or opportunities for improvement in outgoing messages.
• Improving subject lines: Writing email subject lines that are more likely to resonate with customers and encourage them to open the email. For example, if the sentiment analysis shows that customers respond positively to a certain tone or style of language, AI can suggest incorporating those elements into subject lines.
• Optimizing content: Analyzing the sentiment of email content to identify areas that need improvement. For example, if the sentiment analysis shows that a certain paragraph is causing confusion or frustration, artificial intelligence tools can suggest rewording or removing that section.

Workflows

As businesses strive to improve their email marketing campaigns, the integration of AI tools has become increasingly important in streamlining workflows. Here is how marketing teams leverage AI:

1. Lead scoring and nurturing: Analyzing customer data to score leads based on their likelihood of converting and automate nurturing workflows to move leads through the sales funnel.
2. Email personalization: Using customer data to personalize email campaigns, including subject lines, content, and offers.
3. Timing and frequency optimization: Analyzing customer behavior to determine the best time and frequency for sending emails to each individual customer, maximizing engagement and minimizing unsubscribes.
4. Workflow optimization: Analyzing data and suggesting changes to improve efficiency and effectiveness. For example, AI technology can suggest changes to the email creation process to reduce time and resources. It can continuously monitor and optimize email workflows by analyzing user behavior and adjusting segmentation criteria as needed. For example, if a user's behavior changes and they start showing interest in a different product category, AI can automatically adjust their segment and customize the email copy to reflect their new interests.

Tools for creating targeted marketing emails and promotional materials

In the ever-evolving landscape of email marketing, AI-powered content assistants are providing businesses with valuable insights and recommendations to improve the effectiveness and personalization of their email campaigns.

Hubspot

With a proven track record of investing in various AI-powered systems HubSpot's new tools are set to empower sales and marketing specialists by leveraging cutting-edge artificial intelligence technology from OpenAI.

Content Assistant supports users ideate, create, and leverage quality content in no time. Among many options, content assistants can streamline content marketing workflows into one place, saving teams time and energy, and write copy for emails and promotional materials.

Image source: Hubspot

Jasper

Email marketers are able to save a lot of time with Jasper email template. Jasper has the ability to produce a variety of choices for captivating email subject lines and can generate complete emails. Sophisticated algorithms are utilized by email generators to assist email marketers in composing well-crafted promotional materials that are optimized for improved engagement and increased conversion rates. It is possible to modify templates so that all outgoing messages originating from your domain preserve uniform branding on all platforms.

Image source: Jacper.io

ChatGPT

As an AI language model, ChatGPT can assist with email marketing in a number of ways. First and foremost, ChatGPT can help generate content for emails such as subject lines, introductory paragraphs, and even full email bodies. Secondly, it can personalize emails by using user data to make the emails more engaging and relevant to the recipient.

Image source: ChatGPT

Benefits of automating created targeted emails and promotional materials for business

In the ever-evolving email marketing landscape, AI tools are becoming increasingly valuable for businesses seeking to improve their campaigns. Not only do these tools enhance efficiency and productivity, but they also have the potential to significantly boost user engagement and click-through rates.

Increased efficiency

Automating the process of creating and sending targeted emails and promotional materials can save businesses a significant amount of time and resources. By leveraging AI-powered tools, businesses can create personalized marketing campaigns quickly and easily, freeing up time to focus on other important aspects of their operations.

Improved engagement

Personalized marketing messages have been shown to drive higher engagement and conversion rates. By leveraging AI to analyze customer data and create targeted emails and promotional materials, businesses can tailor their marketing messages to individual customers' interests, preferences, and behaviors, leading to higher engagement and increased sales.

Enhanced ROI

By creating personalized marketing campaigns that resonate with their target audience, businesses can achieve a higher return on investment from their email marketing efforts. Automating the creation of targeted emails and promotional materials can help businesses achieve better results with fewer resources, resulting in a higher ROI for their marketing efforts.

Improve email marketing campaigns with AI-powered tools

Using AI to personalize emails and promotions is a promising way for companies to enhance user engagement. By analyzing vast amounts of customer data, businesses can gain insights into customer preferences and create marketing campaigns that are both personalized and relevant. AI algorithms and techniques are used to categorize and segment potential customers based on their characteristics, behavior, interests, and past interactions with a product or brand.

Through predictive modeling, machine learning, natural language processing, and sentiment analysis, businesses can automate the creation of personalized content and messaging, optimize delivery timing and channels, and increase the effectiveness of their email marketing campaigns.